Under Armour CEO Kevin Plank gave a pep talk before Monday night’s NCAA men’s basketball championship game to the players of Texas Tech — the Baltimore-based athletic brand’s first sponsored team to make it to the final game.
Kevin Durant scored 34 points and the Golden State Warriors are heading to their fourth straight NBA Finals after fighting back from another big deficit with a huge third quarter and beating the Houston Rockets, 101-92, in Game 7 of the Western Conference finals on Monday night.
Under Armour beat sales and earnings forecasts in the first quarter, as net revenues soared 30 percent on the popularity of training and golf apparel and Stephen Curry's signature basketball shoe line.
Stephen Curry had 37 points and the Golden State Warriors beat the San Antonio Spurs 92-86 Sunday night for their 72nd victory this season, tying the 1995-96 Chicago Bulls for the single-season record.
Under Armour wants to accompany its products with stories about the histories and traits of the athletes or teams they were created for. So it is that Bryce Harper's black Camaro, Stephen Curry's beloved sour candy and Cam Newton's favorite college football rivalry.
Targeting rising stars, Under Armour hopes its basketball footwear business can take flight in the United States and overseas. The company is sponsoring a national series of youth clinics this week with the NBA.
Under Armour CEO Kevin Plank and NBA star Stephen Curry have wrapped up a whirlwind, five-city, five-day tour of Asia, where the Under Armour athlete appeared before cheering fans in packed arenas and malls and unveiled his latest Under Armour shoe.
A little more than a year after trying to prove he was worthy of the hype as Maryland's first McDonald's All-American since Mike Jones in 2003, Melo Trimble is keeping more heady company these days as the youngest member of the U.S. Pan Am team.
Maryland point guard Melo Trimble received a personal YouTube invitation from newly crowned NBA MVP Stephen Curry to work with the Golden State Warriors star at his second SC30 Select camp, sponsored by Under Armour.
Under Armour has offered NBA superstar Kevin Durant – one of the nation's most popular and marketable athletes -- a package worth between $265 million and $285 million that would be the company's largest sponsorship deal, according to a media report..