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Luxury Vehicles

Towson luxury auto dealer adding Maserati showroom

Towson luxury auto dealer adding Maserati showroom

The first Maserati models have arrived and ground is due to be broken this week for a new showroom that will open this fall in Towson.

The Maserati showroom, along with a new state-of-the-art showroom for BMWs, are part of a $4 million expansion now taking place on BMW of Towson's property at 700 Kenilworth Ave., according to Marc Cohen, vice president of Priority 1 Auto Group, which operates the Towson dealerships, as well as the MINI dealership which moved from Towson to Owings Mills in 2010.

BMW's new showroom, due to open in mid-November, replaces the shop built in 2002. It is designed to "create a whole new automotive buying experience," Cohen said, comparing it...