Under Armour CEO Kevin Plank gave a pep talk before Monday night’s NCAA men’s basketball championship game to the players of Texas Tech — the Baltimore-based athletic brand’s first sponsored team to make it to the final game.
Nike’s decision to partner with activist and former NFL quarterback Colin Kaepernick in marketing campaigns points to differences between the athletic brand and Under Armour, its Baltimore-based rival, analysts say.
As it begins a new season, Major League Baseball has a deep roster and a waiting bullpen of suppliers promoting their brands by visibly associating with the sport. MLB grants licenses to Under Armour Inc., Nike Inc., Rawlings Sporting Goods Co. and other companies for products ranging from uniforms and cleats to sunglasses.
Under Armour and Nike Inc. have agreed to settle a trademark infringement lawsuit in which the Baltimore-based sports apparel brand accused its rival of illegally using versions of the ¿I Will¿ slogan.
Nike serves as a model and a goal for Under Armour. Founder Kevin Plank has made no secret of gunning to topple Nike as the nation's leading sports apparel brand. The latest skirmish in their growing competition opened Thursday when Under Armour sued Nike over the trademarked phrase "I will."
Under Armour sued Nike in Baltimore's federal court Thursday, alleging the sporting goods giant infringed on its trademarked advertising phrase "I Will." The Baltimore-based sports apparel maker alleged Nike began using its trademark phrase "I Will" in its advertising late last year.
A day after the Terps unveiled another set of new uniforms during their 32-24 win over the Miami Hurricanes, the sports blogosphere is still buzzing about Maryland¿s fashion sense and not star quarterback Danny O'Brien, new head coach Randy Edsall or even Cameron Chism opting to score a pick-six instead of taking a knee.
Tyrod Taylor left the first quarter with a bruise on his left shoulder and didn't return in the Ravens' 21-7 victory over the Falcons on Thursday night. ... The Ravens decided to take the cautious route by sitting their starting offensive line for the preseason finale. ... Anquan Boldin is OK. ... IndyCar drivers found a number of flaws during their first up-close-and-personal look at the course for this weekend's inaugural Baltimore Grand Prix. ... The Orioles lost to the Blue Jays (one more loss and this will officially be another losing season). ... The Orioles made some roster moves. ... Jeremy Guthrie will continue to wear No. 46.
The Maryland football team unveiled its shiny, new Under Armour uniforms on Monday night, and at last count, Randy Edsall's squad will have 2,576 color combinations to choose from when the season begins. The initial reactions I saw were surprisingly positive. But after doing a quick Google search for "Maryland's ridiculous new uniforms," I realized I wasn't the only one who doesn't like Maryland's new uniforms.
Under Armour, which has built itself from a basement startup to a billion-dollar enterprise, wasn't always able to afford the big endorsement deals of its more established competitors. So, the company instead turns to up and coming athletes to push its brand.
Marvin Johnson, 47, was sentenced by U.S. District Judge Catherine C. Blake to 30 months in prison followed by three years of supervised release today, after he was found guilty of selling counterfeit luxury apparel and accessories.
Is there TV life after Tiger Woods? It's not easy, says Tommy Roy, the executive producer of NBC's golf coverage, but with an event as large and storied as the U.S. Open, it can be done — with a little help from the golfing gods on Sunday, of course.
According to new data from the U.S. Census Bureau, the rise in the number of Maryland families led by single fathers in the past decade outpaced the rise in single-mother families for the first time since at least 1970, as far back as the state data is available.
At 25, Adam Jones comes off as a guy in a hurry. Nowhere, though, is that urgency more palpable than when it comes to the 2011 baseball season, one that arrives with great expectations for Jones personally and Orioles as a whole.
Ken Griffey, Jr. retired from baseball last summer, but apparently he is still marketable. The former Seattle Mariners superstar recently filmed a Nike Swingman commercial in which Orioles centerfielder Adam Jones made a brief cameo