After retiring earlier this month, world champion skier and Under Armour athlete Lindsey Vonn visited the Baltimore brand's campus Tuesday as she prepares for the next phase of career, including philanthropy and encouraging young girls in the sport.
After a disastrous performance at the 2014 Winter Games, the U.S. speedskating team has doubled down on its partnership with Under Armour, its outfitter and sponsor whose speed suits were ditched by some of the skaters in Sochi.
Mikaela Shiffrin heads to Pyeongchang as an overwhelming favorite to be the first to win consecutive slalom golds, and will be a contender to win the giant slalom and combined, too, for a chance to match the Alpine record of three titles at one Olympics.
Under Armour, Nike, Adidas race to 'personalize' products with new technology. The sports brands are banking on a growing consumer appetite for shoes and apparel that look or feel as customized as a high-end haircut.
When the winter Olympics gets underway next month in Sochi, Russia, Under Armour's logo will be seen by millions of viewers around the globe as the Baltimore-based brand sponsors two U.S. teams and another from Canada
At the 2004 Athens and 2008 Beijing Paralympics, Clarksville's Tatyana McFadden won five medals, but none of them were gold. She's adding to her medal collection at the 2012 London Paralympic Games, but this time she's collecting gold.