When AT&T recruiters compete for young talent on college campuses, they want to show how the old telephone company has become a modern media firm. So they let students wear high-tech goggles and take a “virtual reality” walk through a typical day on the job. The employer also uses video interviews, texts and Snapchat to connect with potential young hires.
“With Gen Z … we have to show them rather than just talking about it,” said Michelle Jordan, an assistant vice president of HR development and college recruiting.
Move over millennials. The next generation is just starting to make its way into the workforce, and employers are taking note.
The first wave of...