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Under Armour opens new European headquarters in Amsterdam

Under Armour opens new European headquarters in Amsterdam

Under Armour selected Amsterdam as the site of its new Europe/Middle East/Africa headquarters, opening a 200-person office Monday in the Dutch city’s Olympic District.

The regional headquarters will house sales, marketing, supply chain, human resources, finance and IT departments along with showrooms for retail store partners. Under Armour founder and CEO Kevin Plank attended the launch, joined by Under Armour President Patrik Frisk and two of the brand’s athletes, swimmer Yusra Mardini and rugby player James Haskell.

The Baltimore-based athletic apparel brand said its new facility represents a commitment to growth across what it calls the “EMEA” region. The company had opened...

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