National Breast Cancer Awareness Month

Not all breast cancer is curable, as the prevalence of pink would suggest

Not all breast cancer is curable, as the prevalence of pink would suggest

October, as everyone knows, is National Breast Cancer Awareness Month, which is to say that it is the month that every retailer and manufacturer and sports franchise imaginable will put forth a pink version of themselves that is designed to sell things by making everyone more “aware” of breast cancer. And, as everyone who has paid the slightest attention to the messaging of pink Octobers past knows, awareness leads to early detection which leads to cure. Right?

Not exactly. Not always.

Some breast cancers, even if they are discovered early, will become metastatic and spread to other areas of the body, a Stage IV form of the disease that has a five-year survival rate of just 22...

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