Tribune is just the latest multimedia news company to split up its broadcasting and publishing assets, joining Rupert Murdoch's News Corp. and E.W. Scripps, which completed such a spinoff just last week. Such separation is gaining momentum as traditional media seek to adapt to the fast-evolving digital landscape.
One week after boosting its broadcasting holdings with the announcement of a deal to purchase 19 television stations, Tribune Co. said Wednesday morning it intends to spin off its publishing business into a separate company.
Baltimore television stations were expecting little in the way of political advertising this campaign year. Then the fight over expanded gambling in Maryland erupted, pitting deep-pocketed and competing casino companies against one another.