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Tom Felton

'Today' Harry Potter exclusive plays late here

'Today' Harry Potter exclusive plays late here

NBC's "Today" came to Orlando to announce big news: Diagon Alley, the expansion of the Wizarding World of Harry Potter, will open July 8.

But that news didn't air live in Central Florida. How do you like that irony?

The announcement, which theme-park fans have been waiting for, aired in the 9 a.m. hour nationally.

Central Florida viewers didn't see the "Today" exclusive from Universal Orlando Resort until 10 a.m. NBC affiliate WESH-Channel 2 airs "Live With Kelly and Michael" at 9 a.m.

The Diagon Alley announcement was another example of corporate synergy. NBC and Universal Orlando are part of NBCUniversal. "Today" sent...