The Ellen DeGeneres Show (tv program)

Random acts fuel fundraising efforts

Random acts fuel fundraising efforts

Janice O'Donnell watched the number on her screen climb and climb and climb. And when she couldn't watch any more, there were text messages from friends asking if she was watching.

By the end of the day, close to $50,000 had poured in through the Chive Charities campaign set up to benefit her 2-year-old-daughter, Addyson, who was born with spina bifida.

"I basically spent the entire day crying," O'Donnell said.

She had expected maybe a couple thousand dollars, at the most. But fundraising campaigns run by Chive Charities have a way of exceeding expectations.

The organization is an offshoot of a...