David Boreanaz

TV casts a wide net for higher ratings

As the May TV sweeps period gets under way, ABC's hit Desperate Housewives will attempt to lure new viewers tonight with the well-worn tactic of a catfight between two sexy stars.

But over on Fox later this ratings period, fans of Bones will find something new for network TV at the online social networking site MySpace: profiles, complete with fictional video diaries and blogs of suspects and potential victims who will later appear in an episode of the popular crime series.

The writers of Bones have created for the show a full-blown companion universe in cyberspace just in time for sweeps, a four-week period during which audience measurements are used to set advertising...