Dateline NBC

A wayward press: reforming media

"The Elements of Journalism: What Newspeople Should Know and the Public Should Expect," by Bill Kovach and Tom Rosenstiel. Crown. 192 pages. $20.

When consumers of news say they distrust "the media," it is difficult to know what they mean: Local television journalists? Local newspaper journalists? Writers and editors at the slick-paper city magazine? The journalists of National Public Radio's "All Things Considered"? Dan Rather? The producers of NBC's "Dateline" news magazine? An award-winning investigative reporter at the Wall Street Journal? The staff of the National Enquirer? All book authors and publishers, or just some of them, or...