Sean Connery

Global Lab Grown Diamond Company Wants to ‘Change Your Mined’ 

Global Lab Grown Diamond Company Wants to ‘Change Your Mined’ 

Fiona Diamonds Launches 'The New Forever' Advertising Campaign

Miami, FL (January 21, 2019) - Thanks to an iconic James Bond film and De Beers Group's decades-long advertising campaign, consumers around the world know "Diamonds Are Forever." But just as younger actors have replaced Sean Connery in the British spy movie series, Fiona Diamonds is taking on the jewellery industry leader with its marketing campaign, "The New Forever."

"Our goal of our campaign is to capture the attention of consumers and signal a positive break between mined diamonds of the past and cultured diamonds of the future," said Saurabh...

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