Pharrell is heading home to Virginia Beach to launch a new music and culture festival.
The Grammy-winning superstar announced Monday SOMETHING IN THE WATER, a multi-day event he's calling a "cultural experience" that will debut April 26-28. He will perform on a stage set on the beach; other performers include Missy Elliott, Travis Scott, Migos, Dave Matthews Band, Janelle Monae, Diplo, SZA, Lil Uzi Vert and Pusha T.
Tickets go on sale Friday.
Pharrell said in an interview with The Associated Press that he created the festival to give back to the community that raised him and helped him achieve his goals and dreams.