Andy Rooney

Yes, we're shallow

Years ago, Andy Rooney did his 60 Minutes curmudgeon shtick with the Sunday paper. He took up a Sunday edition of The Cincinnati Enquirer and methodically discarded the sections in which he was not interested, such as the classifieds ("I already have a job"). At the end, he had a heap of discards and a few flimsy sheets of actual news. 

We in The Enquirer newsroom thought that the Rooney Shuck was hilarious. Perhaps we did not give enough attention to the prospect that many, if not most, of our customers were performing a Reverse Rooney every Sunday, discarding the news and going straight to the comics, the classifieds, and...