Nike, Inc.

Under Armour looks to transform its culture in the #MeToo era

Under Armour looks to transform its culture in the #MeToo era

Under Armour has been working for nearly two years to turn around its faltering business. Now, the Baltimore-based company acknowledges it needs to transform its corporate culture as well, so it can stand up to scrutiny of the #MeToo movement.

The once predominantly men’s brand with deep roots in football has aggressively courted women in recent years, but found itself the subject of unwanted attention last week after it was disclosed employees were allowed to charge strip club visits and other adult entertainment to expense accounts. The Wall Street Journal reported that

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