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Metal and Mineral

Rebranding of Sparrows Point bittersweet

Rebranding of Sparrows Point bittersweet

The men and women who toiled at Bethlehem Steel, and the neighbors of the Sparrows Point mill that powered the local economy for more than a century, say they've long since worked through the early stages of grief over its closure three years ago.

They saw the place sold at auction in 2014. They watched a new ownership group sweep in with plans to turn it into a 3,100-acre industrial and transportation complex. Many gathered to witness the demolition of its 32-story L Blast Furnace last year.

To some, though, the most recent change feels like a step too far.

In a bid to...