WJZ-TV

Ratings show WJZ lost almost half of key audience for 5 p.m. news in wake of Bubala controversy

Ratings show WJZ lost almost half of key audience for 5 p.m. news in wake of Bubala controversy

WJZ-TV lost almost half of its 5 p.m. news audience in a key demographic during the May sweeps in the wake of a controversial question by anchorwoman Mary Bubala and her subsequent firing, according to figures confirmed by the Nielsen Co. and WJZ.

While ratings can be read, analyzed and spun in many ways, the link between the Bubala controversy and the ratings loss among viewers 25-54, the age group on which the vast majority of advertising sales for newscasts are made, is clear.

The May sweeps ratings period ran from April 25 to May 22.

For weekdays during the period from April 25 to May 3 when Bubala was still co-anchor of WJZ’s 5 p.m. newscast, it averaged a 1.6...

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