Kevin Plank

Kevin Plank addresses corporate culture, brand evolution with Washington business group

Kevin Plank addresses corporate culture, brand evolution with Washington business group

Under Armour and other large organizations have a “massive opportunity … to use this moment in time” to improve the diversity of their workplace cultures, the Baltimore brand’s founder told Washington-area business people Tuesday.

Addressing a meeting of The Economic Club of Washington, D.C., Under Armour CEO Kevin Plank talked about playing football in high school, trying out his new t-shirt idea on University of Maryland football teammates, signing young athletes with a keen understanding of their market value and how a “gritty” Baltimore attracted him to move his then two-person company away from Washington in 1998.

During a “conversation-style” interview with David M....

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