They both sell suits to the American middle class, but in consumers' minds, Jos. A. Bank Clothiers and the Men's Wearhouse occupy distinctive niches.
Bank's image is classic, Men's Wearhouse is trendier. Though both are known for a promotional sales approach, Bank has billed itself as the more upscale of the two.
It's those brand distinctions that the two biggest menswear chains should strive to maintain as they join forces in a $1.8 billion deal fraught with potential pitfalls, retail experts said.
Bank, headquartered in Hampstead, accepted a takeover bid from its larger, Houston-based rival Tuesday, ending months of public hostilities between the two companies. Men's...