National Confectioners Association

German gummi bear maker aims for bigger share of U.S. market

German gummi bear maker aims for bigger share of U.S. market

Chew on this: Adults — not children — account for 65 percent of gummi candy consumption in the United States.

And that appetite is growing, if Haribo of America Inc.'s sales are any indication.

U.S. sales for the Woodlawn-based division of the German candy maker have grown in double digits in each of the past five years, and more than 20 percent in 2011, said Christian Jegen, president of Haribo of America.

Known for inventing gummi bears, Haribo began mass-marketing the fruity, chewy candy in the United States in the 1980s.

Research from the National Confectioners Association that shows continuing adult consumption means that the kids who grew up with gummies in...

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