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Barrett Wissman and Two Pillar Management: Developing Social Media Talent as Entrepreneurs

Barrett Wissman and Two Pillar Management: Developing Social Media Talent as Entrepreneurs

Over the last several years, we have witnessed the stratospheric growth of social media. platforms like Facebook, Instagram, You Tube and Snapchat. They have taken the advertising world by a storm. Companies are scrambling to understand the dynamics of promoting their businesses through social media and have turned to newly-minted specialist agencies to guide them through the maze of choices, platforms and solutions.

Also new in the mix are the social media so-called "influencers" and stars that have popped up out of nowhere. These home-grown talents have made it through their own efforts and clever collaborations, shooting their own videos and photos and telling...

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