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Black Friday (shopping)

The holiday stretch [Editorial]

The holiday stretch [Editorial]

It’s not an exaggeration to say this holiday season is quite a stretch.

More precisely, this is the longest the traditional Christmas shopping season can be. When is Thanksgiving? Thursday, of course, that’s as in the fourth Thursday of every November. This year’s fourth Thursday fell on Nov. 22, the earliest possible, giving the Christmas shopping season that unofficially used to be between the day after Thanksgiving and Christmas its longest run.

The ever-diminishing traditions of Christmas shopping have shrunk so much that they’re non-existent. How else could one characterize what’s happened to Christmas shopping when retailers set up Christmas displays right after Labor...