Automotive Industry

Sinclair Broadcast forms mobile TV venture with South Korean wireless company

Sinclair Broadcast forms mobile TV venture with South Korean wireless company

Sinclair Broadcast Group plans to form a joint venture company with a South Korean wireless communications firm to develop mobile TV, personalized advertising and other services through a mobile-friendly “next-generation” broadcast transmission standard.

Hunt Valley-based Sinclair and SK Telecom, South Korea’s largest mobile operator, signed a joint venture agreement to launch the jointly funded and managed company within the first quarter. The companies announced the plans late Monday in Las Vegas, where the CES consumer technology trade show kicked off today.

The jointly run company will develop broadcasting services such as personalized advertisements, in-vehicle TV...

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