Perdue Farms

Salisbury-based Perdue aims to break organic price barrier with new chicken brand

Salisbury-based Perdue aims to break organic price barrier with new chicken brand

Consumers want to buy organic food, but often they can’t because it’s too expensive.

Perdue Foods, the Salisbury-based chicken giant, aims to break that price barrier with a new organic brand it’s launching at a time when organic food is growing nearly six times as fast as the overall food market.

The poultry producer’s new line of frozen breaded chicken nuggets, strips and tenders, called Simply Smart Organics, debuts nationally in early October. Perdue also sells organic fresh chicken under the Harvestland brand, but says Simply Smart is its biggest and most affordable organic line yet.

The new brand will not only feature the USDA-certified organic seal, but will...

37°