As Under Armour continues to restructure in an effort to regain its momentum, the Baltimore-based brand tapped a veteran of Tommy Hilfiger as its new chief marketing officer.
Alessandro de Pestel most recently served as executive vice president of marketing, communications and consumer insights for Tommy Hilfilger Global/PVH Europe. Reporting directly to Patrik Frisk, Under Armour’s president and chief operating officer, , de Pestel will be based in Baltimore at the company headquarters.
Prior to Tommy Hilfiger, de Pestel worked at Christian Dior Parfums in France and for Omega Watches in Switzerland.
Under Armour also hired Ann Funai...