"We thought playing against each other more was good, and good for the Big Ten and good for college basketball in general," commissioner Jim Delany Thursday. "People generally respond more to conference games than the non-conference."
What impact it will have on the Terps is up for discussion, since Maryland's "natural" rivals are considered Rutgers and Penn State, which have both been among the league's bottom feeders.
Teams will play seven home-and-home matchups, and three each either on the road or at home.
Wisconsin's only natural rivalry is Minnesota, but third-year coach Greg Gard doesn't believe it will change things in Madison.
"Strength of schedule has never been an issue for us," Gard said.