Favorite commercial during Super Bowl?

Bud's 'Brotherhood'

Diane Pucin


Los Angeles Times

Sweet horses, Fleetwood Mac, winner. Even for someone who hates beer, who gets a little queasy when there's even a hint of hops, the best Super Bowl ad was the Budweiser creation entitled "Brotherhood."


The company has used the iconic Clydesdale horse before but not with such a sweet-looking foal. The baby Clydesdale used in the ad was only born on Jan. 16. There was an entire story told. A man breeds and raises the babies and then has to wave goodbye when it's time for the tot to leave home. But he gets to say hello again, and that's what we all do.

We say hello, we say goodbye, we say hello again. Wait, that's a different song. Hello little guy, goodbye little guy, come home soon big guy.

Tide's Montana stain

Jeff Otterbein

Hartford Courant

My favorite Super Bowl commercial was the one by Tide. A 49ers fan spills on his jersey (tell me you didn't do the same on your shirt Sunday night). The fan discovers that the stain looks like former San Francisco quarterback Joe Montana.

The lure of the stain brought people from everywhere to Montanaland. This is huge.

Alas, the jersey gets washed by the man's wife. The stain disappears.

And she, of course, is a Ravens fan.

Hey, it made more sense than many of the commercials.

Almost made me want to wash my shirt, and did make me laugh.


'So God made a farmer'

Orlando Sentinel

The one commercial that stood out was the Dodge Ram truck ad featuring Paul Harvey's 1978 "So God made a farmer" commentary. You have to admit, it was unlike any other ad that aired in the 12-hour marathon of pregame and real-game coverage.

No hype, no Hollywood stars, no expensive over-the-top special effects — just a humble man delivering an interesting, thought-provoking commentary with some beautiful photographs accompanying his voice.

And what a voice. The way Harvey spoke — the words, the cadence — proved again why he was a legend of broadcasting. And the suspense. Just what was this ad for? It wasn't revealed until the end. The only thing missing was Harvey's signature sign off: "Gooood day!"

'Next Big Thing'

Teddy Greenstein

Chicago Tribune

While it's tough to top an ad featuring a Joe Montana "miracle stain" — nicely done, Tide — I give the edge to the two-minute spot in which both Seth Rogen and Paul Rudd vie to become the pitchman for Samsung's "Next Big Thing" smartphone.

The two start ripping on each other while waiting in an office building lobby.

Rogen: "Maybe in like 1998 you were the next big thing."

Rudd: "Wow, I've never seen you this excited about something that isn't food."

The two are then brought into a room for a brainstorming session that ends with LeBron James on a Samsung tablet. Turns out he is the Next Big Thing.

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