"They never really just had an outgoing personality, someone who will just say, openly, what's on his mind. You know, 'This my city!' We're going to rep my city,' " he said. "And they started to take heed to that. And I started to become a little more vocal about how dominant I thought we could be. We were playing that black-and-blue football, and a lot of blue-collar people can relate to that. It's always the underdog, the underdog, the underdog. You come from that underdog perspective, and me being at the front of that, I think that's when people really bought in to, 'He is our city. He represents us.' It was a natural marriage."