After throwing a league-high 36 touchdown passes, rushing for a quarterback-record 1,206 yards and leading a record-setting offense that catapulted the Ravens to a 14-2 season and the top seed in the AFC, Lamar Jackson is the presumptive NFL Most Valuable Player.
As his star grows, so has his popularity.
Jackson is ranked No. 12 on the NFL Players Associations’s official list of top-selling players based on sales of all officially licensed NFL merchandise from March 1, 2019, to Nov. 30, 2019. The second-year quarterback has quickly ascended, rising from No. 41 heading into the season and closing in on a top-10 finish when the year-end list is revealed in April.
Kansas City Chiefs quarterback Patrick Mahomes moved into the top spot, passing New England Patriots quarterback Tom Brady, who has finished each of the past two seasons as the top player on the list. Dallas Cowboys running back Ezekiel Elliott is No. 3, followed by Cleveland Browns quarterback Baker Mayfield and wide receiver Odell Beckham Jr.
Mahomes ranked second in the NFLPA’s preseason rankings after winning the 2018 Most Valuable Player award, but the third-year quarterback surged ahead during the 2019 season as the Chiefs went 12-4, earned the No. 2 seed in the AFC and reached the Super Bowl for the first time in 50 years.
Four players had big leaps in sales from the preseason list to in-season rankings; Cowboys wide receiver Amari Cooper jumped 19 spots (No. 49 to No. 30), Cowboys linebacker Leighton Vander Esch 17 spots (No. 35 to No. 18), Jackson 14 spots (No. 26 to No. 12) and Green Bay Packers wide receiver Davante Adams 11 spots (No. 44 to No. 33).
Brady has a record 17 straight appearances in the top three since the NFLPA introduced the list in 2014, and he has never ranked outside the top nine.
The NFLPA Top Player Sales list is the only verified ranking of all officially licensed, NFL player-identified merchandise sold from online and traditional retail outlets as reported by more than 75 NFLPA licensees. NFLPA-licensed product categories include video games; jerseys; T-shirts and hoodies; backpacks; wall decals; pennants; collectible figurines; matted and framed photos; bobbleheads; plush; drinkware; and pet products, among others. NFLPA licensees have generated record retail sales in each of the last five years, exceeding $1.6 billion during the 2018 season.
The Top 15 among all officially licensed product sold:
1. Patrick Mahomes II, QB, Kansas City
2. Tom Brady, QB, New England
3. Ezekiel Elliott, RB, Dallas
4. Baker Mayfield, QB, Cleveland
5. Odell Beckham Jr., WR, Cleveland
6. Khalil Mack, LB, Chicago
7. Aaron Rodgers, QB, Green Bay
8. Dak Prescott, QB, Dallas
9. Saquon Barkley, RB, New York Giants
10. JuJu Smith-Schuster, WR, Pittsburgh
11. Drew Brees, QB, New Orleans
12. Lamar Jackson, QB, Baltimore
13. Carson Wentz, QB, Philadelphia
14. Russell Wilson, QB, Seattle
15. Jimmy Garoppolo, QB, San Francisco