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Hysteria Brewing releases #MVP beer with updated can after legal dispute with NFL over use of Lamar Jackson’s likeness

Here’s how the Ravens graded out at each position after Sunday’s 28-10 win over the Pittsburgh Steelers.

After a legal dispute with the NFL in which the league sent a cease-and-desist letter, Columbia’s Hysteria Brewing Co. has released its #MVP India pale ale with an updated can to avoid likeness issues related to Ravens quarterback Lamar Jackson.

Hysteria’s original image for the beer featured a player wearing a purple No. 8 jersey — Jackson’s number — with logos similar to those used by the Ravens on the helmet and shoulder, though the words “Ravens” and “Jackson” were not used. After the NFL sent Hysteria a cease-and-desist letter earlier this month regarding the company’s “unauthorized” use of NFL images, Hysteria updated the jersey, putting the company logo across the front of it and removing secondary marks, including the 8s on the shoulders. The helmet changed also, with the birdlike logo replaced with a series of circles and a purple visor added. The image was designed by Maryland-based Edman!

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The beer was released Saturday, with Hysteria reporting the cans sold out that afternoon.

A day later, the Ravens wrapped up a 14-2 regular season, the best in franchise history, with a 28-10 victory over the Pittsburgh Steelers. With Baltimore having already clinched the AFC’s top seed for the postseason, Jackson spent the rivalry game on the sidelines, with the NFL’s Most Valuable Player award likely locked up as well.

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