John Harbaugh is at the time of his career in Baltimore when a lot of head coaches get fired because they can't reinvent themselves.
Now in his ninth season, Harbaugh's Ravens have failed to make the playoffs two of the last three years, including a 5-11 finish in 2016. Another losing season might be enough to prevail in a city like Cleveland, but Ravens owner Steve Bisciotti will probably take a long, hard look at Harbaugh's status if the Ravens finish under .500 again.
Harbaugh, though, isn't worried about the pressure or undergoing a coaching makeover.
"They can make that argument every year in this league," Harbaugh said about added pressure in 2016. "The NFL stands for 'not for long' for a reason, so you just have to take it one year at a time and try to do a good job. I've always said that principles don't change, just the methods."
After watching Harbaugh during the offseason and seeing him on the field Thursday, he appears to be the same. He'll push the tempo and be more demanding than a year ago, but he isn't going to produce any rap songs like his brother Jim, the attention-grabbing coach at Michigan.
Don't laugh, a lot of coaches change after long stays in one place.
Bill Cowher actually became nicer during his 15-year tenure in Pittsburgh, and Bisciotti forced former Ravens coach Brian Billick to become less arrogant and take tougher stances against players following the 2005 season.
That facelift lasted only one season because Billick's message became stale and the players lost respect for him during the 2007 season — which led to his dismissal.
It's not the same situation with Harbaugh. Last season might have been his best performance despite the poor record. The Ravens had 12 starters miss 71 games with injuries, but the team was competitive in most games, even late in the season.
If the Ravens had tuned out Harbaugh, this team would have fallen apart.
"I've seen some changes, where he depends more on players, like [quarterback Joe Flacco]," veteran long-snapper Morgan Cox said. "He'll come over and ask Joe for feedback on what we need and how can we get better. I've never seen anybody with a drive to win like Coach. He is always looking for the next thing that is going to make us better."
So, he'll continue to be corny with his slogans and T-shirts. But he is also creative by bringing in a guest speaker like the late Muhammad Ali, or staging a fishing trip for the players. Maybe it's having a team movie night or having an ice cream truck roll up after a hot summer practice.
Harbaugh, though, remains tough at his core. He demands a strong work ethic on the field and in both the film and weight rooms. He isn't going to lighten up on those 2 1/2- to 3-hour practices.
"Out of necessity you have to grow, evolve and get better," said Harbaugh, who has a 87-56 record with the Ravens. "If you don't, regardless if you are a coach, team or a writer, you will get overtaken. What works one year doesn't always work the next. What motivates one year doesn't motivate the following year. Guys hear what you have to say, you just have to find new ways to say it.
"With Jim in that rap song, he showed some skills, had some nice cadence," Harbaugh said, laughing. "The thing about Jim is he is always having fun, and he doesn't care about being made fun of. We've had this conversation a lot in the last year where if you dream big enough, are creative enough and outside of the box, people will make fun of you. If they aren't making fun of you, then your dream might not be big enough."
The biggest difference between Harbaugh now and the one that became a head coach nine years ago is the absence of several Alpha males on the roster. That team had playmakers such as Ray Lewis, Ed Reed, Chris McAlister and a younger Terrell Suggs.
Harbaugh's attitude helped run off some of them, and for good reason because Lewis and Reed were past their primes and McAlister played within his own universe.
It is difficult to answer if the Ravens lack these types of players because general manager Ozzie Newsome hasn't been as successful as in the past or because Harbaugh prefers players who are willing to fit into his system instead of rebel against it.
Regardless, his style won't change, even though he'll be under heavy scrutiny in 2016. He won't turn into someone else.
Or be featured in a rap video.