The NFL is devoting commercial time to public service announcements from the No More anti-domestic violence campaign during all of its game broadcasts this weekend, including broadcasts on CBS, FOX, NBC and ESPN, according to NFL spokeswoman Joanna Hunter.
The 30-second PSA video also ran during the New York Giants-Washington Redskins game on Thursday night.
The PSA delivers a strong message speaking out against domestic violence and sexual assault. It includes appearances by actors Courtney Cox, Amy Poehler, Ice-T, Mariska Hargitay, Andre Braugher and Debra Messing.
The NFL has made stopping domestic violence a larger priority in recent weeks after incidents involving former Ravens running back Ray Rice, Carolina Panthers defensive end Greg Hardy, San Francisco 49ers defensive tackle Ray McDonald and Arizona Cardinals running back Jonathan Dwyer.