"Bullying takes on so many forms, in the workplace, in social networking," McClain said. "I know a child that went through a bullying incident in Philadelphia who's a fan of mine that's connected through family. For the child to be bullied and get into an altercation that ended with kids posting it on the Internet, it's so crazy. But it happens, and it's so unfortunate. And it can be stopped. It's about making people aware of what they're doing and why it needs to stop."