Baltimore Orioles

If sold, how much would Yankees fetch?

Upward to $3 billion

Steve Gould


Baltimore Sun

An awful lot of money. We're talking way more than any American sports team has been sold for before.


Forbes valued the Yankees at $1.85 billion in March, and the general belief among experts and analysts seems to be that, in the wake of the Dodgers' being sold for $2.15 billion later that month, the Yankees would command about $3 billion.

Much of that value is tied to the team's stake in YES, its regional sports network. The Yankees own one-third of YES, which, according to Forbes, brought in $224 million in operating income in 2011.

Whether the Steinbrenner family is actually considering selling the team is unclear. But if a sale happens, expect it to set a new record, by hundreds of millions of dollars, for the price of a sports franchise.

Network puts it at peak

Phil Rogers

Chicago Tribune

The question isn't whether the Steinbrenner family is going to sell the Yankees, but why wouldn't they?


Some estimates are that the Yankees would sell for at least $3 billion, based on the Dodgers' sale price, and if the Yankees really could sell for that much they might go on the market.

But the Dodgers' price was built around the team's unsold TV rights, with a 20-year, $4 billion deal awaiting the new owners and driving the bidding, and that's not the case this time.

Would the Steinbrenners sell the YES Network with the team? To get $3 billion or more, the network would have to be in the sale, and there's no guarantee it would be. Take the network out of the deal and the team would sell for less than the Dodgers.

$4 billion? YES, believe it

Bill Shaikin


Los Angeles Times

If the battered and bruised Dodgers could fetch $2 billion, what could the Yankees command? Double?

The Dodgers' brand had been tarnished by Frank McCourt, but not permanently. Two factors were more important: first, the Dodgers owned close to 300 acres of land surrounding their stadium; and, second, the Dodgers' television rights are up for bidding at the end of the year.

Neither situation would be true for the Yankees. The team owns part of its YES television outlet, and the most significant factor in any sale of the team would be whether the sale of the YES stake would be included. The Steinbrenners could consider keeping that stake, but they would not see anywhere near $4 billion if they did.

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Brand name worth billions


Dom Amore

Hartfort Courant

Let's start the bidding at $3 billion.

When George Steinbrenner bought the Yankees in 1973 for roughly $8.7 million, he recognized the value of a "brand name," even though the Yankees' on-the-field product under CBS' apathetic ownership had fallen into a decrepit state.

Steinbrenner restored the brand, and the team's fortunes on the field and the value soared. The Yankees have their problems at the moment, being tied down with so many long contracts for declining players, but the brand name remains as surer an investment as gold. The package includes a modern mega-stadium, and a big stake in a regional TV network that can't miss. The Yankee brand's strength has outlived George Steinbrenner, and it will remain strong.