The Washington Wizards are working with Mike Forde, the CEO of Sportsology and former senior manager of a Premier League soccer club, as the team attempts to reset its culture ahead of hiring a new general manager, according to people with knowledge of the situation. On April 2, Wizards majority owner Ted Leonsis dismissed Ernie Grunfeld after 16 seasons as the team's top basketball executive. Leonsis said he planned to take three weeks to speak with members of the basketball operations staff to listen to feedback. Forde started his consultation career after spending six years (2007-2013) as the director of football operations for Chelsea FC. According to Forde's website, he assists sports franchises in creating successful cultures and he helps with talent management. He does not identify his business, Sportsology, as a search firm.