Shot in a distinctive shallow style, often through remotely controlled cameras, Eclipse Sportswire’s Alex Evers’ photos cut through the noise of social media and of sports' biggest spectacles. A race fan first who didn’t pick up a camera until his 20s, Evers shares his passion as well as creativity, revealing the stories behind the shots and the horses and people in them.
We wouldn’t blame Pimlico announcer Dave Rodman for resting his voice ahead of the big day. The Preakness Stakes, after all, is but one of 14 races on Saturday. Whatever his routine, you can hear from him digitally on Twitter for an insider’s view from Old Hilltop.
Dos and don’ts
• DO: Expand your emoji vocabulary to reflect the Preakness scene. There are a few horse emoji to pick from. If you're looking for black-eyed Susans, a sunflower can stand in for the plant, and a tropical drink for the beverage.
• DO: Hold your phone horizontally when taking video (except on Snapchat). It’s the easiest way to set yourself apart from the amateurs.
• DON'T: Take video of the actual races (broadcasting rights).
• DO: Keep your eyes open. You’ll see inventive hats, Maryland flag-print everything, group costumes and discarded muddy shoes if you’re looking.
• DON'T: Count on a perfect connection. Even with expected upgrades to Pimlico’s Wi-Fi, tens of thousands of devices being used in a quarter of a square mile is a lot for networks to handle. To conserve the limited bandwidth, turn off syncing for apps you don't need. If you find yourself losing patience, pack away the phone and live in the moment!
• DO: Look for special Snapchat features. Race goers can submit photos and videos to appear in the app’s curated Preakness Our Story and use custom Preakness filters. Anyone in Maryland will have access to a special horse face lens.
• DO: Bring a backup portable phone charger or case. We promise, your battery won’t last.
• DON'T: Bother with selfie sticks. The style points you'd lose would cancel out all the thought you put into your hat. They're also officially banned, as are tripods.
• DO: Use geotags and hashtags (#Preakness, #BudweiserInfieldFest, #Preakness2018) to get eyes on your posts.