"The thing people are starting to find out about our staff, our program is we're consistent," Durkin said. "What you see is what you get. We're not the used car salesmen trying to get a commit. It's just kind of like, it's who we are. That's who we're going to be tomorrow and a month from now, a year from now, whatever it is. I think that message is starting to get across to guys, and we'll keep it going."