Zach Seidel is feeling a little taken aback by all the attention he’s getting.
As the person behind the Twitter account of UMBC Athletics, Seidel’s quick-witted sass garnered scores of social-media admirers Friday night, when he shot back at those who doubted the school’s chances in the NCAA men’s basketball tournament.
Since the team’s historic upset over No. 1 seed Virginia, Seidel been drawn into the spotlight along with the underdog Retrievers. The 27-year-old Pikesville resident has fielded interview requests from outlets including The New York Times, ESPN, USA Today, SB Nation and Yahoo.
“I’m just the social media guy,” Seidel said on Saturday. “It’s been a little bit weird.”
Seidel, who directs digital media for UMBC Athletics, said he didn’t have a social media strategy going into the game.
Seidel was named to his current position in 2014. But he first started working for the school’s athletics communications department as an intern more than a decade ago, when he was a senior at Pikesville High School.