"Our sales probably increase 20 percent a year, and the audience is getting wider," said Gossard, 41. "You don't need waves or running rapids to do this, just a body of water five inches deep and you can go anywhere. It's easier than surfing; your sense of accomplishment comes quicker. You can race these boards or go out on calm days, check out the scenery and feel like you're walking on water. It's quiet, there's no loud motor and, standing up, you have a great periphery of nature.