We try to stay hip to what's happening on the airwaves here, but at the rate Ravens kicker Justin Tucker is unveiling commercials these days, it's hard to keep up. You'd think he's turning into the next Peyton Manning.
Last month, Tucker channeled Matthew McConaughey for the first of two commercials for Carbiz. When we chatted about the second one last week (which features Wolf-of-Wall-Street McConaughey, minus the drugs) and he didn't know which commercial had come out, I should have known there were more in the pipeline.
And was there ever. Last night during Monday Night Football on ESPN, Tucker's new Royal Farms video cropped up, with the noted opera singer doing just that in a commercial for the convenience store's coffee.
It's certainly a departure from the previous spots for the company, which featured Haloti Ngata, now of the Detroit Lions, being kind of awkward and eating Royal Farms chicken. The only through line is that I'm not sure that I'm supposed to laugh, but still do a little, even though it's a pretty amazing talent. (And for what it's worth, his voice in the commercial sounds similar to this NFL Films feature on his singing, so it's probably not dubbed).
I doubt we've seen the last of Tucker in these commercials, but hopefully for the Ravens, owner Steve Bisciotti's rationale that Ngata would stick around because they don't have Royal Farms stores anywhere else holds true for the Pro Bowl kicker.