So the point of this Justin Tucker-starring video is to sell you GMC trucks. Produced in conjunction with The Players' Tribune, the "Game Break" feature has shots of the Sierra's grille (gleaming!), in-car technology (CarPlay!) and totally-not-planned testimonials ("I get to use my truck as my music studio!"). It's basically that episode of "New Girl" where Jess becomes a Ford model, only without the heels.
But advertising like this doesn't work unless it helps tell a story, and in this case it's Tucker showing off those golden pipes. We see the Houston native and Texas graduate goes to the Fort Worth Community Arts Center to meet Darren Woods, the artistic director of the Fort Worth Opera.
Tucker talks about how he got his start singing opera after changing his college major from broadcast journalism to music, and about the voice lessons he'd leave "probably just about as exhausted as a 6 a.m. summer workout with the football team."
By far the best part, however, is Woods schooling Tucker on the subtleties of Mozart and Lorenzo Da Ponte's "Don Giovanni," a two-part opera based on the legends of Don Juan, the fictional womanizer. Tucker looks like he wants to keep things platonic. His stage presence needs to be more, dare I say, tempting.
"It's 'Don Giovanni,' " Woods says. "He's not necessarily a nice guy, so he wants to get her down from that thing. So more familiar. Lure her in with the seduction."
Tucker starts singing again and his hands start doing more come-hither motions. Judging by the accompanying lens flare, the seducing, it seems, has commenced.
"Part of performing is being able to connect with a piece of music on a deeper level than just words on the page," he says. "You have to know what the message is or what the composer or writer may have had in mind for the performer."
Tucker talks for a little longer, and then the video cuts to his truck approaching the camera on a verdant highway, just to remind you what's important here.
GMC must have a very specific target demographic, that being Baltimore, because John Urschel's math genius actually got a similar treatment. You can watch the Ravens offensive lineman log in to his truck's Wi-Fi and tutor an aspiring young athlete and play chess. And if you ever feel like dropping everything and driving over to your nearest car dealership, remember that that is what Derek Jeter wants you to feel.