I describe The Rock's promos today like a Big Mac – the buns are catch phrases, what's in between is something funny and unique. For example. "Finally, The Rock has come back to (your city)" = top bun. "John Cena you look like a big fat bowl of fruity pebbles" = Meat, cheese, lettuce. "In front of the millions ... and millions off The Rock's fans!" = middle bun. "Look at this, John Cena midget shorts ... it's an insult to midgets!" = Meat, cheese, lettuce. "If ya smelllll ... what The Rock is cookin!" = bottom bun.