The days of football players singing the Eastern Motors jingle or Haloti Ngata talking about Royal Farms chicken aren't over, but Ravens kicker Justin Tucker is introducing a new genre to the locker room endorsement scene.
In a commercial for Carbiz released on Monday, the Texas native channels his state's greatest export, Matthew McConaughey, to get chuckles by way of being serious, as opposed to getting them just by being silly.
It's a send-up of the Academy Award winning actor's Lincoln commercials, and Tucker contemplates people who put their pants on one leg at a time, and drive with two feet.
Maybe it's better to just see it for yourself. The video is embedded above.