The game-worn Johnny Unitas jersey that was added at the last second to a Super Bowl week auction in Phoenix, Ariz. sold for just over $103,500, according to Hunt Auctions.
The Unitas jersey, dated to the 1967 Baltimore Colts season, was a family heirloom given to a local family by then-Colts equipment manager Fred Schubach at Memorial Stadium.
The auctioneer said ahead of the event, which ended Monday, that Unitas' game-worn merchandise is rare, and that the expected range of the jersey was between $50,000 and $100,000. This particular item was made more valuable by a team repair on the front.
Other high-fetching items at the auction included over $200,000 in memorabilia from former All-Pro quarterback Randall Cunningham, and a Jim Brown game-worn Cleveland Browns uniform, which sold for $57,500.
Of more recent memorabilia, a game worn Aaron Rodgers jersey sold for $20,125, and a game-worn J.J. Watt uniform was sold for $14,950. Rodgers was the 2014 NFL Most Valuable Player, while Watt was the league's first ever unanimous Defensive Player of the Year.