MB: The focus really is that greatness is not winning the Super Bowl or making a bunch of money or any of those things. Those things are achievements. No matter what you do for a living or where you come from, everybody gets to choose what kind of life they want to lead. There are a lot of things that are out of our control. But the type of life you want to lead, that's 100 percent your choice if you want it to be. I'm trying to empower people by taking these seven choices, these seven questions that deal with things like identity, purpose, character, goals. It's a pretty light touch on heavy topics, Matt. It's not an academic journal. It's a fast read. There's a lot of football stories to get the points across. But it's the framework for people to start thoughts and conversations. It's not just the what, but the how -- how people can develop more confidence, more passion, stability, focus, strength, guidance and how they can continue to get better. It's a manual to put people on their own path, their own journey for personal greatness. It's being the person you want to be, the best version of yourself. I wrote it with my neighbor, who is a real successful business guy who took his company public and traded on the New York Stock Exchange. But all that being said, it has nothing to do with the type of person that he is. Life can be fleeting, but if people make the right choices, anything can happen for them. The way I describe it is that if you go through these choices, you are bulletproof.