DeskHub, one of the oldest coworking spaces in San Diego, has been acquired by a Santa Monica-based chain called Cross Campus.
The purchase includes DeskHub’s location in Little Italy and its Scottsdale office. Financial details were not disclosed.
The acquisition, announced Thursday, comes as the coworking trend continues to barrel along in San Diego. When DeskHub opened in Little Italy in 2015, there were few players. Founder Jay Chernikoff said he thinks DeskHub was among the earliest coworking spaces in town, just after local pioneer Co-Merge (which closed in 2016). But today the city is home to more than 90, including Carlsbad’s CommonGrounds, which just raised $100 million on an aggressive growth plan.
Chernikoff said consolidation is wise when going up against big players like WeWork and Regus.
“There’s power in numbers,” Chernikoff said. “This will allow us to have more support, infrastructure and a larger network. It will also let us step up our game when it comes to operations.”
Chernikoff, who founded DeskHub alone and has worn many hats over the past four years, said it’s a relief to join others in leadership. He will step into a new role at Cross Campus, serving as chief marketing officer, responsible for marketing and brokering partnerships for the company.
The two DeskHub locations total about 40,000 square feet, bringing Cross Campus’ total locations to seven across two states — California and Arizona — and about 220,000 square feet.
Chernikoff said the acquisition will also benefit his tenants. The 300 people who lease office space on India Street will now have access to Cross Campus’ locations in Los Angeles.
“For example, our members will have a place to take meetings while in the area,” Chernikoff said. “We like the idea of connecting LA and San Diego to make a West Coast network and regional brand.
Cross Campus has locations in Pasadena, Beverly Hills, South Bay, Santa Monica, and Downtown LA.
The buyout will result in a rebranding of the local office with cosmetic upgrades planned for down the road, but Chernikoff said most everything else will stay the same for tenants.