Baltimore City Council President Brandon Scott will begin airing TV ads Wednesday, part of a media campaign that blends his personal story with a promise to build a “better Baltimore” if elected mayor.
Scott’s ads will begin airing on cable television, joining a handful of other prominent mayoral candidates taking their messages to voters’ screens. Scott campaign spokesman Marvin James declined to say how much the ad buy cost, but said it is “competitive” and will be seen across the city.
The 30-second spot opens with Scott, 35, recalling a childhood in Park Heights, where people dealt with drugs, guns and violence every night.
“I remember asking, ‘Why doesn’t anyone care?’ My mom said, ‘If you want it to change, you have to change it yourself,’” Scott says in the ad. “And that’s when I knew I had to serve.”
Scott says he wants to chart “a new way forward” by creating a more accountable government, providing better educational opportunities and tackling “the disease of gun violence.”