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Ad war in governor's race tops $8.5 million

Democrat Anthony G. Brown, Republican Larry Hogan and their respective boosters have together spent more than $8.5 million on political television ads in the Baltimore-Washington region since the June primary, a review of federal filings show.

Brown and Maryland Democrats have poured $3.42 million into television ads, outspending Hogan and Republicans by about $730,000. Hogan and the GOP have spent $2.69 million.

The Democratic Governors Association and the Republican Governors Association have both poured cash into the race, which many observers consider closer than expected for deep blue Maryland.

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The DGA spent $1.25 million on ads, while the RGA spent $1.16 million.

While the total spending figures are roughly similar for the two camps, the candidates targeted different voters.

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Brown's campaign, for instance, aired nearly twice as many spots in the Baltimore television market as the the Washington suburbs - 1,735 to 983.  Brown, the lieutenant governor, hails from Prince George's County. Polls show he has done will with voters in the Washington suburbs, but not as well in the battleground of Baltimore County.

Hogan's campaign, by contrast, aired more ads in the Washington suburbs than in Baltimore. Hogan aired 1,857 spots in the more costly Washington media market, and 1,369 in the Baltimore market.

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