When you call Select Specialty, a Lutherville-based promotional product provider, an automated menu prompts callers to press "2" for customer service, "3" for sales and "4" for accounting.
But all numbers lead to the office of Jeannie Noll, who operates the business out of her Lutherville home and was honored as the Home Based Small Business Champion at the 2012 Maryland Small Business Week Awards, which were held Friday, April 13 at Martin's West in Woodlawn.
"I really feel honored," Noll said. "I kind of feel I do my job, and I'm honored that somebody recognizes that maybe I take it to another level."
Those levels have changed since Noll, who had some prior promotional experience, began Select Specialty out of her then-Catonsville home in 1993.
Back then, she operated out of what she called a "simple" room in the house with a second phone line and "lots of paper" everywhere.
That positive spin has helped guide the business through both an economic downturn and a societal transition in which nearly everything is becoming digital.
She said industry studies have shown that young people, even with their entire lives being conducted online, are more apt to patronize a business that they receive promotional products from.
And even if a company has to cut costs, Noll said they're more likely to abandon advertising before promotional products.
"People like to see their names on things," she said.
Such a career made Noll natural fit for the Small Business Champion honor, which she received at the luncheon also attended by Governor Martin O'Malley, U.S. Sen. Ben Cardin, and Baltimore County Executive Kevin Kamenetz.
Stephen Umberger, director of the SBA Baltimore District Office, said the award Noll received was deserved for more than simply her business successes.
"Jeannie's a successful small business owner with a busy schedule, but she always takes time to share her experiences and encourage others to be their own boss," he said in a statement. "She volunteers with area chambers (of commerce) and participates in numerous networking groups, promoting the benefits of entrepreneurship.
"She gets a lot of satisfaction from helping others by sending business their way or sharing tips and tricks of the trade, and knowing that she played some small part in their success," Umberger said.